The latest research is in, and with a surprising result: it found that people on Instagram love to shop. More than any other social media site, Instagrammers showed a distinct trend for liking brands, making purchases, and overall using the site to engage with businesses. And not only that, but the number of Instagram users has jumped from 200 million to 300 million in just nine months, well over the number of those on Twitter.
This has caused a massive movement of companies now turning to the picture-editing site for their marketing campaigns. If you’re like the crowd and want to take advantage of this perfect marketing opportunity, read on: we’ve put together the facts, so you know how to best use this handy trend to your advantage.
Instagrammers Engage More
While those on Facebook are mostly there to connect with friends and family, people who use Instagram are quite the opposite. Unlike any other social media site, Instagrammers frequently like, share, or re-gram (think retweet) content. This means that not only are Instagram users more likely to follow your brand’s account, but they’re also more likely to interact with it. One study even found that for every 100 interactions on Instagram, there are only 2 or 3 interactions on Facebook, and even less on Twitter.