Going viral (in a good way) is like a dream sometimes. It is like one of those things that just seem to suddenly happen and spiral out of control. The shares come in droves, the comments flood in but most of all, your product is selling and your profits are going through the roof. Yes, the key to becoming viral can be quite elusive. Especially since you are not alone in this mission and a lot of online marketers are vying for that viral burst of fame. But fret not, here are some viral marketing tips to serve as a reminder as you try and hopefully be the next viral online sensation.
Viral Marketing Tip #1: Perks and more
Purely on a marketing sense, freebies make the marketing and advertising world go round. I kid you not, have you heard about sales, free apps and once in a lifetime deals. They go viral because not only do it benefit the marketer but also the customer. This would eventually make a domino effect of grapevine communication and online shares that will make your product offers go boom.
Therefore, if you’re aiming for a good quick way to spread the word and have the budget to match, giving out perks, freebies and awesome deals is one of the best ways to achieve the viral effect.
Viral Marketing Tip #2: Ditch the Ad Mentality
Okay, I know what you’re thinking, I’m being a bit hypocritical with this statement. Allow me to elaborate. I do not mean for you to not make this viral-to-be project of yours not be an advert. No matter how much we look at it, the main purpose of this activity is for you to sell your product and make money.
But here’s the thing, don’t let that stop you from getting a bit more emotional and a bit personal. Sure, it’s technically an ad, the secret is to make it into something barely resembling an advertisement. Make it look like a story. An interesting social experiment. It’s an ad but at the same time, it’s not.
Viral Marketing Tip #3: Surprise the world
This might be one of the biggest challenges if you are aiming for a viral status. What am I talking about? (Brace yourselves.) Originality. Yes, we all hate and love this word. It’s so beautiful but so annoying because it makes your brain pound and stress levels rise.
This is the internet we’re talking about, originality plays a very big role in this. So the solution? A good way is to use your product for the sole purpose of entertainment. Make it do something so unexpected but at the same time highlights a very good trait in your product.
Viral Marketing Tip #4: Pick a side
No one notices the neutral person in the middle. They look at and notice the extremists. The vocally expressive person that manages to strike them to the core with their views and words. You cannot please everyone, there is nothing wrong with having an opinion. So pick a side already!
Viral Marketing Tip #5: Do not restrict
In all honesty, I have no idea why some viral aspirants do this. If you want things to go viral, make sure to limit the restrictions you place on the thing. Make it people friendly. Appeal to the people. And people do not like to subscribe or apply for a membership just to see what you have to offer. They will ignore it. They will probably even mark it as spam. So no, keep away from the restrictions.
Viral Marketing Tip #6: Sharing is loving
Shares. Promotions. Open up your social butterfly wings because it you do not get your stuff on the social media scene, it will flop before it gets the chance to multiply. So learn to promote and use your connections because they will play a big key on how things go viral.
Viral Marketing Tip #7: Keep the Ball Rolling and Rolling and Rolling…
Okay, so let’s say that you’ve succeeded in getting the much coveted viral status. What do you do next? Take that wave of fame and ride it out until you are left with nothing but a puddle. Once a thing goes viral, people want to see more of it. And you are going to give it to them. Make the sequel.
Viral Marketing Tip #8: Read the Comments
So you’re feeling a bit dry on the creativity, try and read the comments for interesting ideas and suggestions. Just watch out for the much expected troll and jerks that tends to hang out in the comment section. Don’t let them get to you.